Back To Resource Library

Communicating Effectively to Get Your Message Across

Resource Type:
Documents

Facilitator: Jessica Hartl, Information Officer, Food for Peace, USAID

Content: USAID partners working on food assistance programs have great stories to tell—but often forget to do so. For those focused on the day-to-day implementation of food assistance programs in particular, sharing their stories with others (external communication) may not be a high priority. Yet a key part of demonstrating impact is the messaging and effective communication of the results.

Discussion: This session explored ways to communicate effectively and consistently about food assistance programs, including messaging, telling our story more effectively, and project marking and branding policies and practices. .

The Way Forward: Participants identified five recommendations for this topic:

Processes

  • Identify the appropriate communication tools for different audiences / communication purposes
  • Establish relevant mechanisms / networks for responding to disasters
  • Identify how FFP programs and projects can report on how their activities contribute to the country’s CAADP

Training

  • Training on how to get message out in a political sensitive environment
  • Promoting capacity building workshops for communications staff, including media training for COPs