Seeing Through Their Eyes: Discovering Barriers to Adoption of Agriculture and Natural Resource Management Practices

Presented by: Judiann McNulty, Independent Consultant

Food security projects invest considerably in promoting practices that will increase agricultural productivity and income, or protect natural resources. Often, however, project participants are slow or even reluctant to adopt the practices that project staff work so hard to promote. In this session, we will discuss how to identify and address the barriers that our project beneficiaries see as obstacles to adopting better agriculture or NRM practices. The session included an overview of the process of behavior change and discussion of forthcoming support from TOPS for Title II projects.