Adding Value to Livestock Diversity—Marketing to Promote Local Breeds and Improve Livelihoods

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Adding Value to Livestock Diversity—Marketing to Promote Local Breeds and Improve Livelihoods

This book describes eight cases from Africa, Asia and Latin America where outside interventions have attempted to develop markets for specialty products from local breeds. The cases include wool, cashmere, meat, hides, milk and dairy products, from dromedaries, Bactrian camels, sheep and goats. The countries represented are Argentina, India, Kyrgyzstan, Mauritania, Mongolia, Somalia and South Africa. Some of the initiatives targeted urban markets within the country; others were aimed at the export market.