Why It Matters - Creating and Measuring Successful Online Engagement: Session 1 - Let's Talk Online Engagement
FSN Network's Knowledge Management Task Force is hosting a 3-part Summer Series that taps into the collective wisdom of sector experts to bring you industry knowledge and experience on creating and measuring successful online engagement.
The kick-off session, “Let’s Talk Online Engagement”, introduced the audience to the fundamentals of online engagement. What is it? Why is it important? Where do we start? And how do we keep it running?
Led by community evangelist Stan Garfield, the presentation and discussion revolved around the importance of online engagement for organizations that serve communities; types of platforms and value of each one; and strategies for user registration and retention. Stan shared over 20 years of industry knowledge on online engagement and community building through practical experiences, successes and lessons learned.
Take a look at the rest of the Series:
Stan Garfield is a community evangelist based in Detroit, Michigan. He has worked in the field of knowledge management for 20 years.
Stan spent 8 years at Deloitte leading communities and enterprise social networking. Prior to that, he spent 25 years at HP, Compaq, and Digital Equipment Corporation. Stan launched Digital's first knowledge management program in 1996, helped develop the corporate KM strategy for Compaq, and led the Worldwide Consulting & Integration Knowledge Management Program for HP.
Stan holds a BS in Applied Mathematics and Computer Science from Washington University in St. Louis. He published the book Implementing a Successful KM Program in 2007, leads the SIKM Leaders Community with over 600 members globally, and is invited to present at numerous conferences, including KMWorld. Stan has published over 100 LinkedIn articles on leadership, innovation, knowledge management, communities of practice, enterprise social networks, and social media.
- Site: http://sites.google.com/site/stangarfield/
- LinkedIn Profile: http://www.linkedin.com/in/stangarfield/
- LinkedIn Posts: https://www.linkedin.com/today/author/stangarfield
- Quora Answers: https://www.quora.com/profile/Stan-Garfield/answers
- Twitter: http://twitter.com/stangarfield