Why It Matters - Creating and Measuring Successful Online Engagement: Session 2 - Assessing the Health of Your Online Community
Does the thought of starting an online community keep you awake at night? Do you spend endless hours cajoling (and we mean stalking) members of your existing virtual community 'to engage'? When called in to a Senior Management Team Meeting to share the depth of engagement and return on investment (gulp!) of your online community, do you run screaming for the nearest airport?
If any of the above sound vaguely familiar: never fear, help is near!
FSN Network's Knowledge Management Task Force will be hosting a 3-part Summer Series that taps into the collective wisdom of sector experts to bring you solutions to each of these challenges.
In this second session, Richard Millington, founder of FeverBee and author of Buzzing Communities, shared his experiences with assessing the health of online communities. Richard discussed the importance and challenges of measuring online engagement, and shared some strategies for measuring beyond growth in numbers.
Take a look at the rest of the Series:
Richard Millington is the founder of FeverBee, author of Buzzing Communities, and a frequent speaker at online community events around the world. He has helped to develop over 150+ successful communities, including those for Google, The World Bank, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more.