Food Security and Nutrition Network
Select Language

Resource Library: resources

Advice Manual for the Organisation of Collective Marketing Activities by Small-Scale Farmers

Authors: 
P. Robbins,
F. Bikande,
S. Ferris,
R. Hodges,
U. Kleih,
G. Okoboi ,
T. Wandschneider
Organizational Authors: 
USAID,
Catholic Relief Services,
Natural Resources Institute
Year Published: 
2004

This step-by-step manual is designed to help development agency staff lead smallholder farmers to use group marketing strategies that can increase the value of the goods they sell. It provides guidance to groups on how to choose strategies that will provide the most benefit to them, including democratic decision-making systems, task allocation, accurate record-keeping, relating to traders and credit providers, using market information, and negotiating with buyers and input providers. This publication is part of a series of good practice guides describing the components of a participatory and area-based approach to rural agroenterprise development.

Download Resource: Advice Manual for the Organisation of Collective Marketing Activities by Small-Scale Farmers

Share This:

Share this