Developing a Behavior Change Strategy for Aflatoxin Reduction in Groundnuts
This case study is part of a series of TOPS Agriculture and Natural Resource Management case studies.
RECO Industries Ltd., with its partner University Research Co. (URC), is implementing the USAID/Uganda Production for Improved Nutrition (PIN) project. RECO Industries, a private sector agro food processing company in Uganda, purchases approximately 400 metric tons of groundnuts annually from PIN producer organizations and local producers outside the project for the production of ready-to-use therapeutic foods.
In Uganda, there are many production and post-harvest concerns that affect crop quality, but aflatoxin is one of the most pervasive and harmful. URC is working with the producer organizations to implement agricultural best practices to limit aflatoxin contamination. In order to increase adoption of best practices, URC developed a Social and Behavior Change (SBC) communication strategy through the PIN project’s participatory Farmer Field Schools. URC used this strategy to support messaging with the aim of producer groups changing behaviors and reducing the amount of aflatoxin in their groundnuts.
Learn more about URC’s SBC strategy and their lessons learned in the February ANRM case study.
Click here to read other case studies in the series.