In the midst of the COVID-19 crisis, the gendered implications have highlighted the unequal impact of the pandemic. Lack of gender-sensitivity in the preparation for and the subsequent response has only compounded the challenges for women and children.
It is therefore an obligation to adopt communication strategies, including Risk Communication and Community Engagement (RCCE) strategies, that ensure vulnerable members of rural communities are targeted, including women and children. This webinar looks at the impacts of COVID-19 on women and explores the gender and COVID-sensitive RCCE activities of two United Nations (UN) agencies in Pakistan. The Heads of agencies in Pakistan of the Food and Agriculture Organization (FAO) and the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) will share lessons learned from these activities.
Against this background, the webinar specifically aims to:
- Stress the importance of understanding the specific needs of stakeholders, namely women during the pandemic.
- Explore the innovative ways of communicating risk and engaging with communities via social and digital media.
- Assess the potential for replicability and up-scaling of the RCCE activities.
- Discuss complementary activities/areas between the two UN agencies to address the gendered impacts of the pandemic.