The Food Aid Quality Review (FAQR) project team is happy to share the publication of “Effective delivery of social and behavior change communication through a Care Group model in a supplementary feeding program” in the Journal of Health, Population and Nutrition.
The article analyzes the flow of key social and behavior change communication (SBCC) messages through multiple communication channels in a Care Group model, from healthcare workers and community volunteers to caregivers of children in a supplementary feeding program to treat moderate acute malnutrition in Southern Malawi. The SBCC included messaging regarding preparation and feeding to the beneficiary child only, which are essential in order for the child to receive the full nutritional benefit of the supplement and, therefore, for program effectiveness.
Study results showed high rates of reported delivery and reception of key SBCC messages among healthcare workers, community volunteers and caregivers in the program. This work contributes to the growing body of literature supporting the use of the Care Group model as an effective strategy for increasing coverage of SBCC messages, and thereby the effectiveness of supplementary feeding programs and related interventions.
Key findings highlighted in the publication are:
- Reported delivery and reception of key SBCC messages was 80% or more among healthcare workers, community volunteers and caregivers in the Care Group model.
- All caregivers reported receiving the SBCC message about the amount of ingredients to use when preparing the supplementary food.
- Most initial information exchange (90%) occurred at food distribution points.
- Overlapping lines of communication may have reinforced key messages i.e. caregivers receiving SBCC from healthcare workers and community volunteers at various points of the intervention, therefore making overall communication more effective.
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