Focus Groups 101: Brief Guide to Conducting Focus Groups in Village Settings
Do you want a more in-depth understanding of the true needs of your community? Are you interested in learning easy ways to gain valuable input from others? Would you like to learn how to quickly gather knowledge from local experts to solve a problem?
This webinar is designed for non-social scientists who would like to use focus groups to better inform program planning, evaluation, needs assessments, gathering staff input, advocacy, or change management. The event will draw from real-world experiences from the Soybean Innovation Lab conducting focus groups among men and women smallholder farmers in Ghana villages.
During this one-hour webinar, participants will learn what focus groups are, their utility as a field research tool to quickly collect information, the difference between formal and informal focus groups, the importance of clearly defining the goal or purpose of your focus group, how to select participants, and how to successfully conduct focus groups.