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Nudges and Habit Change for Open Defecation: New Tactics from Behavioral Science

Authors: 
David Neal,
Jelena Vujcic,
Rachel Burns ,
Wendy Wood,
Jacqueline Devine
Organizational Authors: 
The World Bank
Year Published: 
2016

This working paper draws on scientific findings from psychology, cognitive science, and behavioral economics to support the initiation and maintenance of open defecation behavior change. This  paper emphasized three core insights from behavioral science, namely that people think automatically, think socially and think using mental models.

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