How can our projects be successful in enabling people to adopt dozens of new behaviors when we all know just how difficult it can be to adopt even a single new behavior? Fortunately for us, decades of research and the practical experience of development workers and social scientists have produced many useful insights into what determines how people behave. To make using these lessons easier for you, this toolkit summarizes the most relevant experiences into 29 pages of highly practical and easy-to-read guidance.
This toolkit gives you the know-how you need to understand people's behaviors and to help them to make positive changes in their lives. Use it when preparing program strategies, developing project proposals, and reviewing the quality of your interventions.