To bring about sustainable social and behavioural change, ACSM interventions need to be evidence-based. Evidence-based programming underlines the importance of collecting baseline and follow-up data to design and evaluate ACSM activities aimed at populations or specific subgroups. A well-designed and rigorously conducted KAP survey produces data that are informative, insightful and broadly useful in the planning of ACSM activities for TB control.
This guide is designed for tuberculosis (TB) programme managers and staff who intend to conduct advocacy, communication and social mobilization (ACSM) activities as part of their broader TB control strategy. The guide may also be a helpful tool for consultants hired to assist country programmes in conducting ACSM work. The guide was developed as a tool to help systematize countries’ approaches to collecting and using data on knowledge, attitudes and practices (KAP) as an evidence base for planning, refining and evaluating ACSM work. This resource is intended to serve not as a definitive work, but as a practical toolkit that offers a theoretical framework, practical suggestions, and a menu of useful resources and tools.
TB programme staff and consultants are encouraged to use the tools included in this guide as practical suggestions, rather than scripts or rules. The guide is organized in six major steps that range from conceptualization of the purpose of the KAP survey to analysis and use of the data collected. A list of further reading is provided to guide readers to documents that complement the topics covered in this guide. TB programme staff and consultants may adapt and extract ideas from the Sample KAP survey questionnaire and Menu of sample ACSM KAP survey questions that are provided as Annexes.