CALP Network
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Technical Guidance | Tools & Manuals

The objective of the Minimum Standard for Market Analysis (MISMA) is to guide the work of humanitarian practitioners across sectors and to ensure that, irrespective of the tool used, the key standard of market analysis is being met. By supporting high-quality market analysis, the MISMA intends to contribute to improving response analysis and program implementation. The MISMA covers five key actions to ensure the quality of market analysis. The MISMA is a market-specific standard and does not comprehensively cover response analysis, design, and implementation (for which users should refer to other humanitarian standards). While this document provides practical steps and guidance on what needs to be done, it is not a ‘how to’ tool and therefore does not provide users with a step-by-step process for conducting market assessment and analysis.