For those who are following CIAT’s Rural Agroenterprise Development Strategy, the Participatory Market Chain Analysis for Smallholder Producers is the fourth step of the The Participatory Market Chain Analysis Guide.
The Participatory Market Chain Analysis Guide was developed as a key step in the ‘area-based approach to rural agroenterprise development’. The Guide is based on the principles of developing market-led interventions that go beyond single intervention projects.
The aim of this resource is to enable service providers to work with a range of actors in selected market chains and design interventions that initiate systemic changes in the marketplace. The approach seeks to empower producer groups to engage with markets more effectively and strengthen their business linkage with other entrepreneurs. The goal is to upgrade the level of competitiveness for all actors within a market chain and thus enable rural producers, traders, and processors to make the shift from opportunistic and irregular market linkages to systematic players within growth value chains.