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Social and Behavior Change in Agriculture and Natural Resource Management

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Case Studies | Technical Guidance
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This report shares lessons learned from two studies in Zimbabwe. The Amalima Loko program is a five-year United States Agency for International Development (USAID)/Bureau for Humanitarian Assistance-funded Resilience Food Security Activity designed to improve food and nutrition security in Zimbabwe through increased food access and sustainable watershed management. The program is implemented in Matabeleland North by a consortium led by Cultivating New Frontiers in Agriculture. Identified as an information gap during its Refine and Implement phase, Amalima Loko designed and conducted a Natural Resource Management (NRM) and Agriculture Barriers and Motivations Study and an Agriculture and Livestock Barriers and Motivations Study. Each study examined the barriers and motivations for behavior change in Amalima Loko’s area of operation to understand what leads to or prevents the adoption of improved NRM and agriculture practices by households, communities, market actors, and government entities.