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How to Design Effective SBC Messages and Materials

photo of women talking
Save the Children
Oct 20, 2020
2:00pm - 3:30pm GMT
ANH Academy

Organized by the ANH Academy, this webinar follows up on their previous webinar that explained how to use your formative research findings to (re)design your SBC strategy (see webinar recording). It is designed to help practitioners communicate the key SBC messages in an effective manner. You will be able to learn:

  • The role of communication in SBC.

  • How the five elements of messaging – clarity/literacy, tone, framing, context, and meaning - combine to create impact.

  • What do you need to know to design a good message/material?

  • The basic steps of designing SBC messages and materials to influence behavior.

  • The main DOs and DON’Ts for pre-testing SBC messages and materials.

  • What do good (and bad) messages/materials look like?

You can look forward to plenty of practical examples, useful tips, and resources that will enable you to apply what you learned in your work. A substantial portion of the webinar’s time will be allocated to participants’ questions.