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Adapting Social and Behavior Change Materials in the Time of COVID-19
Sectors:Social and Behavior Change | Behavior Change Strategy | Adapting
In fast moving emergencies, such as the current pandemic, we need to make a major shift in our usual ways of thinking about formative research, designing learning materials, and behavior-change communications. Relief and humanitarian assistance staff provide a great perspective on the need to move quickly and keep it simple. This time offers us an opportunity to address what is most important right now, and what the “next right thing to do” will be.