Market Purchase Motivations among Rural Men in the Khulna District of Bangladesh

The Strengthening Partnerships, Results, and Innovation in Nutrition Globally (SPRING) project is a five-year global nutrition project focusing on the prevention of stunting and maternal and child anemia in the first 1,000 days.  This research sought to identify and explore men’s motivations for specific food purchases from the market. The study strictly refers to men’s purchasing behavior and is presumed to represent the case of food purchase using income gained from staple or other row crop production (i.e., non-homestead production) or the primary source of household income.