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Designing a Social and Behavior Change Communication Strategy

Health Communication Capacity Collaborative
Health Communication Capacity Collaborative
Year Published:
Resource Type:
Technical Guidance

This SBCC Implementation Kit (or I-Kit) provides practical guidance on developing a communication strategy for social and behavior change communication (SBCC). The steps and tools are designed to help program managers, communication specialists, and relevant stakeholders prepare and plan for effective SBCC initiatives through a comprehensive approach that responds to audience needs and the context of the challenge(s) to be addressed, use a memorable identity and theme for all messages and activities, and outlines plans for implementation, monitoring, and evaluation. 

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