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Guide for Developing an Social and Behavior Change Strategy

Breakthrough ACTION
Breakthrough ACTION
Year Published:
Resource Type:
Technical Guidance

This umbrella guidance document provides programs and implementers involved in Social and Behavior Change (SBC) activities with access to tools and approaches to help them create and implement a robust SBC program. It does not proscribe how each partner develops its strategy but provides guidance to help develop an effective SBC strategy. It offers suggestions and opportunities for RISE II projects to coordinate and create linkages related to SBC with one another, but more importantly, engages the national ministries of health to help assure that SBC systems that are activated are synchronized with the national objectives.