Saving Newborn Lives Project
Saving Newborn Lives Project
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Resource Type:
Technical Guidance

The FOCUS Tool is an online social and behavior change /communication strategy planner. FOCUS provides step-by-step guidance on how to develop or retrofit a theory-based social and behavior change/communication (SBC/C) strategy. The steps, theoretical framework, and tools are designed to help SBC practitioners prepare and plan for effective SBC/C initiatives through a comprehensive approach. The final product is a draft narrative strategy that has been systematically developed and that can be further refined.

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