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Putting Youth in the Lead: Technical Guidance for Youth-Led Market Assessments

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Technical Guidance

Across the globe from developed to developing contexts alike, young men and women are often unaware of local labor market realities and thus have unrealistic, often inaccurate expectations about opportunities for income generation, employment, and self-employment. This technical guidance note is primarily written for project staff working on USAID/Food for Peace (FFP)-funded activities with a heavy focus on understanding and strengthening economic opportunities for youth populations. It outlines distinct advantages, unique challenges, and key resources for facilitating youth-led market assessments.