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Training Guide on Effective SBC Communication and Facilitation Skills

Year Published:
Resource Type:
Technical Guidance

This training guidance aims to increase the effectiveness of interpersonal SBC communication activities conducted at the community level. It intends to ensure that people who promote the desired behaviors, such as community health volunteers or agricultural extension workers:

  • understand the importance of effective communication
  • know what makes a behavior change communication effective
  • are able to effectively use the key communication and facilitation techniques
  • know how to use the Negotiated Behavior Change approach
  • are able to effectively conduct home visits / individual counseling
  • are able to effectively facilitate group sessions
  • know how to effectively use ADRA’s SBC materials