The Behavioural Drivers Model

The Behavioral Drivers Model was developed to contribute to change the way people understand Social and Behavior Change, invest resources, and to renew the push for evidence-based programming as our guarantee of the highest standards of practice. This document seeks to make the explanation of complex phenomena more accessible and systematically link every conceptual element to an approach that can influence it. It offers a common reference and language for the study and practice of social and behavior change (SBC), and can be used as a basis to conduct participatory situational assessments, design and operationalize strategies and programs, monitor the extent to which interventions are being implemented, and evaluate effectiveness and changes in behavioral and social outcomes. It is part of a larger effort to promote evidence-based programming and guarantee the highest standards of SBC practice as a means to attain sustainability and impact in the protection and promotion of children’s and women´s rights.